About the book
Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.
Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors' main focus is on adult fiction publishing, but they also address other areas of the industry including children's, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.
Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.
Contents
- Introduction: What is digital and social marketing?
- Chapter One: Author Brands
- Chapter Two: Research & Identifying Insights
- Chapter Three: Master Social Strategy
- Chapter Four: Campaign & Evergreen Strategies
- Chapter Five: Creative Ideation
- Chapter Six: Production
- Chapter Seven: Promotion
- Chapter Eight: Community Building
- Chapter Nine: The dirty 'I' word - Influencers
- Chapter Ten: Reporting/Metrics and Success
- Chapter Eleven: TL;DR